Kourtney Kardashian recently found herself in hot water after introducing a new pineapple gummy under her vitamin and supplement company, Lemme Purr. The candies, according to the reality star, have been curated to enhance probiotic health and increase pH levels by boosting the freshness and flavor of v*ginas. The KUWTK alum posted a promotional video for the gummies on Instagram. Her firm has blended “genuine pineapple and vitamin C with the power of clinically-studied SNZ 1969TM probiotics to address vaginal health and pH levels that encourage freshness and flavor,” she said.
Kardashian may be seen in the video sleeping on the floor, surrounded by CGI cats, while munching a yellow-colored pineapple gummy. Several social media users criticized the media star for her current venture shortly after it was released. @/GrammaToody, a Twitter user, criticized Kourtney Kardashian for supposedly pushing the concept that natural women “aren’t good enough,” and referred to the Kardashians as “nitwits with money”:
Kourtney Kardashian launched her wellness profession after founding her blog Poosh in 2019 and then releasing a line of health supplements called Lemme last year. The contentious gummies are the newest addition to her vitamin supplement brand, which will be available around Valentine’s Day.
Experts criticize Kourtney Kardashian’s latest gummy launch.
Kourtney Kardashian’s wellness gummies provoked an instant criticism on social media, with some women’s health professionals advising against using them. According to Dr Melanie Bone, an OBGYN and member of Daye’s medical board, a gynecological health research and development firm, artificial items relevant to women’s health should be utilized with caution:
“Brands should not attempt to promote fake anxieties imposed on women and AFAB [assigned female at birth] persons.”
She went on to say that although the Lemme Purr gummies include probiotics, which assist promote the health of the organ’s flora, substances like pineapple extract are “less credible”:
“There is no proven clinical evidence to imply that you can or should change the flavor of your va*ina.”
According to the doctor, employing scented antibacterial sprays and douches is unnecessary since the female organ is capable of “self-cleaning”:
“The pH balance of your v*gina, whether acidic or basic, is vital in establishing if it’s healthy. These perfumed items may disrupt the usual pH level of roughly 4.5 in the v*gina, increasing the risk of infection, hence they should be avoided.”
London-based Dr. Anita Mitra, a gynecologist and scientist with a PhD in the v*ginal microbiome, also resorted to social media to explain why she would not buy celebrity-endorsed probiotics. Probiotics, she claims, are “not a cure-all for health,” and the phrases “probiotic” and “microbiome” are more than just “nice marketing jargon.”
Dr. Mitra went on to say that there is no scientific proof that everyone requires a probiotic:
“Don’t attempt to mend what isn’t broken.”
She went on to say that, although there are many other kinds of probiotics, she would not prescribe the one introduced by Kourtney Kardashian’s brand:
“This gummy’s marketing claims that it has been ‘clinically examined.’ Spoiler alert: this probiotic has not been extensively explored in terms of v*ginal health. There are several additional varieties that have received greater attention.”
The doctor also urged ladies to seek guidance from a healthcare expert rather than a celebrity about their worries. Mitra also said that she believed Kardashian’s merchandise was “anti-feminist”:
“It’s anti-feminist. Anyone who advises you that you should modify the taste or smell of your vulva or v*gina is supporting patriarchy. And while we’re at it, let’s stop referring to our anatomy with the cat emoji.”
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Dr. Mitra also discussed the gummies with the Daily Mail, calling the product “problematic”:
“It’s quite difficult. I appreciate that the celebrity in issue is unfamiliar with the science of vaginal health and probiotics. However, in 2023, it is disheartening to witness a woman shame other women into purchasing a product by proposing that they improve the scent and flavor of their v*gina.”
Dr. Brooke Vandermole, an obstetrics and gynecological doctor renowned for sharing her opinions on women’s health on her social media, also told the outlet that there is “no substance” to Kardashian’s notion that the gummies “target” wellbeing.
“There is no credible scientific proof that consuming probiotics has any positive impact in a healthy individual – one who does not suffer from repeated illnesses.”
She said that probiotics may include “any number of different bacteria,” and we don’t know whether the bacteria in Kourtney Kardashian’s supplement “have been evaluated and demonstrate any effect, or that when taken orally, they will even reach the v*gina.”
Dr. Vandermole also refuted the premise that pineapple gummies may improve “freshness, odor, and taste”:
“Every v*gina has a distinct scent and flavor that varies depending on your menstrual cycle, activity habits, and nutrition. The odor of discharge is vital for v*ginal function because it indicates a good balance of bacteria in the v*ginal microbiome.”
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According to Dr. Vandermole, Kardashian’s merchandise is “misogynistic and anti-feminist”:
“It is absolutely patriarchal and anti-feminist to insinuate that v*ginas are dirty or unsanitary because their natural odor does not conform to the ideal offered by mainstream media and p*rn.”
She also said that Kourtney Kardashian’s promotional advertisement for the gummies was “crude and vulgar,” demonstrating that the developer was more concerned with “the perception of the person engaging with the v*gina-owner” than with the customer.
The advertising, according to the doctor, led to “the objectification of women” and turned them to “s*xual objects” by “depersonalizing them from their genitalia.”
Vandermole further said that celebrity endorsements are a “risky area” since there is “little control” around the substance of the items and what they claim to be capable of doing for the buyer.
“Some areas of the business are not subject to the same kinds of inspection that a drug would be, so it is impossible to tell how much study has gone into the substances that supplements and probiotics include. Celebrities often have no understanding what real-world value the items have and will connect themselves with a product because they appreciate the marketing.”
As internet opinions continue to flow in, it remains to be unclear if Kourtney Kardashian will address the response to her product and the continuous criticism in the days ahead.
