On June 28, 2022, fast-food chain Jack in the Box tweeted about BTS’s J-impending hope’s Jack In The Box mini-album. When ARMYs spotted the tweet, it became viral to the point that fans speculated that J-hope had a contract with the food company Jack In The Box, alluding to the singer’s next album. The company’s name Tweeted many times about J-hope and his album Jack In The Box. The specified brand,
“I knew J-Hope was my skeptic for a reason…I can’t believe he created an album in my honor.”
The amusing tweet has ARMYs all over Twitter. The company posted a meme depicting a situation in which Spider-Man encounters Spider-Man – in this case, the Spider-Mans represented the album and brand since they both had the same name, Jack In The Box. The brand’s tweets were even liked by BTS’ official Twitter account. The brand’s amusing memes and tweets were enough to make ARMYs fall in love with the notion of Jack In The Box X J-Jack hope’s In The Box.
ARMYs responded positively to Jack In the Box’s amusing tweets regarding BTS J-new hope’s album
A few fans speculated that J-hope would partner with the company Jack In the Box and that a meal dubbed “The Hobi Meal,” similar to The BTS Meal at McDonald’s, may be created. The company Jack in the Box even responded to supporters through Twitter.
Some even said that this was a fantastic move by the business since the power of BTS and its member J-hope is enormous, as the tweet has already received 204.7K likes, as well as several comments and retweets. Here are some of the responses of Jack In The Box enthusiasts. ARMYs from all around the globe have taken notice of the brand. Fans even commended the brand’s marketing technique for the tweets.
ARMYs like brand engagements with BTS since this is not the first time a company has shown interest in the group. Multiple companies alluded to BTS in previous posts without even collaborating, and they did not hesitate to modify their brand name.
Previously, group member Jungkook had publicly urged American restaurant company Chipotle to alter its brand name after a slip of the tongue in one of the group’s videos. Chipotle even responded with a tweet,
It’s chicotle from now on
— Chipotle (@ChipotleTweets) January 23, 2022
The amusing conversation piqued the curiosity of many ARMYs. After the event, Chipotle even provided ARMYs free meals and discounts. Furthermore, Trader Joe’s, an American grocery store chain, has painted one of its shops purple with product designs inspired by the band’s albums. This was done to commemorate the group’s debut anniversary as well as their most recent return in 2022.
Meanwhile, on June 29, K-pop singer J-hope shared his second concept shot for his debut song MORE off the album Jack In The Box. J-next hope’s album’s pre-released song will be accessible on July 1, 2022, and the full song will be available on July 15, 2022. ARMYs are ecstatic to see J-hope perform as a soloist again and are already exclaiming about the album’s eerie vibe.
