Danielle Bernstein, the creator of WeWoreWhat, was chastised on the internet for marketing her bikini brand to raise funds for Ukraine. The influencer recently announced the debut of her new bikini line on Instagram, adding that revenues from the sale would benefit people affected by the crisis. However, online users were not sold by the notion, believing that the model was using the tragedy to promote her business. The influencer had blogged about introducing her swimsuit with a statement that expressed her thoughts on the present scenario. The caption highlighted that one might serve the planet while indulging in self-indulgence. The following was part of the post:
“I realize that sharing a picture of yourself in a bikini isn’t going to assist anybody, but you know what will? The earnings from this swim will benefit an on-the-ground organization in Ukraine.”
The post was criticized for its word choice, prompting Bernstein to rewrite the caption. The new caption clarified that the charity was not new to her business. She said that every WeWoreWhat launch gave a portion of its profits to various charities. The captions also disclosed that the firm has previously donated $250k to Ukrainian refugees and another $5k to Global Empowerment. The influencer also offered a third payment after the postponed swimsuit launch. She published a post excerpt and donation link on Instagram, raising an extra $15,000.
Danielle Bernstein was included in Forbes’ list of the 30 under 30.
Danielle Bernstein was born on May 22, 1992, in Great Neck, New York. She became one of the most popular bloggers on Instagram, with 2.8 million followers on her main account. Her second and brand accounts have over 90,000 and 220 000 followers, respectively.
The influencer was also named one of Forbes’ 30 under 30 in the category of “Art & Style.”
According to those who have dealt with Danielle Bernstein, the Fashion Institute of New York graduate charges more than $5,000 for a single sponsored photo on her account. When it comes to having others photograph her, the influencer might charge anything from $15,000 to $20,000 for each image. The Second Skin Overalls partnership with Bandier earned her $70,000 in the first three hours of its release. Danielle Bernstein’s net worth is more than $17.98 million, according to networthspot.com.
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Internet people questioned the influencer’s handling of the incident.
The post’s caption did not persuade netizens, who saw it as insulting. Many referred to it as a money-grab opportunity.
Also if her collection comes out on Tuesday then just post on Tuesday that your collection is out..donβt post thirst traps and write about Ukraine when they have nothing to do with each other
β Emily McNulty (@emilymcnulty) February 26, 2022
I aspire to be this out of touch. Ignorance must truly be bliss.
β ashley (@teddiemercury) February 27, 2022
